The music of London-based producer and DJ Nikki Beatnik - who regularly spins for the likes of Jay-Z, Justin Timberlake and a host of other international, high profile artists, brands and companies - has been picked up by UK fashion designer Wale Adeyemi to feature in his new fashion campaign entitled “From The B-Side”.
“It Came From London” - a single which mixes electro, urban beats, dirty house and grime - will be the main track for the collection.
Adeyemi’s clothes have been worn by stars including David Beckham, Usher and The Black Eyed Peas while Nikki Beatnik has been described as one of the best female DJs in the UK.
DJ Nikki is also one of 9 celebrities including TV presenters Reggie Yates and Fern Cotton, singer Estelle, actress Jaime Winston and Daisy Lowe who have been chosen by Adeyemi and The Princes’ Trust to design T-shirts for charity. The t-shirts will be available later this year.