In an ultra-competitive move against itunes, Amazon has slashed prices of top-selling mp3s to a low of 29p. MP3’s by artists such as Leona Lewis and Bajan artist Shontelle are at the bargain basement price, while Alesha Dixon’s ‘Breathe Slow’ is currently selling for a comparatively expensive £1.69.
This move comes as Amazon attempts to challenge Apple’s dominance in the digital download market. Just last week Apple changed its pricing structure: moving from offering a flat fee for all downloads - most songs were originally 79p - to tiered pricing which will see songs sold for 59p, 79p and 99p.
To find out more about what’s going on at Amazon and why read more over at The Guardian.
Is this a test of how much consumers are willing to pay for downloads? And who will win?